Not only because I was once featured on their Instagram (pinch me!), but also because they design clothes for the lifestyle I live. Clothes that are easily remixable and can move from work to weekend and back again.
I read this article a few months back (when Lena Dunham was spotted in Loft apparel) that said that Loft was a “mom brand”. Well I don’t know if there is anything wrong with that, especially since my mom was the one who introduced me to the brand, and moms want to look nice too, right?
Anyways, if liking a “mom brand” is wrong, then I don’t want to be right! So check out my favorites from Loft’s current collection (with some super 70s vibes thrown in), and get your shopping bag going!